Lam Research

Saturated market with numerous competitors
Need to establish a unique brand identity to stand out.
Leveraging existing structure for cost effective and development process
Developing a design system that support multiple languages and cultural differences.
Managing and organizing content across multiple regions and languages.
Ensuring the website loads quickly and is accessible to users across the world with varying levels of internet connectivity is a challenge.

In-depth research and understanding of Lam, its challenges, and its strategic approach.
Development of a new brand messaging and tone of voice that showcased Lam's collaborative nature, dedication to innovation, and guiding principle "Let's prove it."
Ensuring that the new website is optimized for various devices, such as laptops, tablets, and smartphones.
Consistent implementation of the brand across the website to ensure global consistency.
Conducting thorough testing and quality assurance to ensure that the website works as expected across different languages and regions.

Bold and confident brand that positions Lam as a leader in the industry.
Developing a robust set of components that can be used consistently across the website, ensuring a unified user experience.
Implementing a translation and localization management system that can handle multilingual content, currency, date and time format, and other local specificities.
Ensuring that the website is accessible to people with disabilities, regardless of the language being used.
Ensuring cross-browser compatibility, including those commonly used in different regions around the world.

Lam Research, a leader in the semiconductor industry, was facing challenges in standing out in a competitive and constantly evolving market. The company was in need of a brand refresh to position itself as a leader and amplifying its voice in the industry.