With over 20 years of experience, I am a freelance design director specializing in leading multi-disciplinary teams to create cohesive digital experiences across diverse industries. My work seamlessly integrates art, design, storytelling, and technology.
Meaningful design can influence how people think, feel, and act. I am committed to implementing strategic solutions and designing digital experiences for products and brands that significantly impact people's lives.
My portfolio includes collaborations with clients such as Iris Worldwide, Digitas North America, James Walter Thompson, Edelman, Nielsen, Razorfish, Abelson Taylor, Houghton Mifflin, Centro, Kellogg School of Management, Seyfarth Shaw, Alzheimer's Association, Barco Products, Bergmann Zwerdling Direct, C Change, Closerlook, DMI, Encora, Pipe17, and Res Publica.
My expertise spans projects of various scales, from UI/UX design for brands and products to broader strategic creative leadership on marketing campaigns and brand positioning. I thrive on working with clients who are passionate about creating influential work that drives behavioral change and reshapes culture.
Create a brand story, framework, and value proposition that helps develop a unique stance and differentiate in the marketplace.
Deliver a seamless dialogue between a product and an end user by making the journey more functional, engaging, and intuitive.
Define a set of brand tools and practices that help to scale the implementation and achieve maximum efficiency.
Gain brand awareness and increase customers engagement with consistent messaging across multiple platforms.
Empower to increase market reach on a global scale, engage and analyze to build long-lasting relationships with your customers.
Evaluate the developed product or service to ensure it meets the requirements and expectations of the end users before it goes live.
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