Design Explored is the portfolio website of Ruchika Gandotra, a Chicago-based freelance Design Director specializing in UI/UX design.
I'm a creative leader with over 18 years of experience leading multi-disciplinary teams to deliver cohesive digital experiences for brands in almost every vertical and a wide range of industries, including responsive websites, branding, and integrated marketing campaigns.
Through the years, I have worked with high-visibility corporate clients like Nielsen, Seyfarth Shaw, Unitrin, Heidrick and Struggles, Motorola, and Centro, along with advertising agencies like JWT, Young and Rubicam, Razorfish, Digitas, and Iris Worldwide. Led the creation of mobile-first, human-centered design experiences, from ideation through delivery, driven by strategy and insight while pushing creative boundaries through technology and innovation.
Create a brand story, framework, and value proposition that helps develop a unique stance and differentiate in the marketplace.
Deliver a seamless dialogue between a product and an end user by making the journey more functional, engaging, and intuitive.
Define a set of brand tools and practices that help to scale the implementation and achieve maximum efficiency.
Gain brand awareness and increase customers engagement with consistent messaging across multiple platforms.
Empower to increase market reach on a global scale, engage and analyze to build long-lasting relationships with your customers.
Evaluate the developed product or service to ensure it meets the requirements and expectations of the end users before it goes live.
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